Professionally Produced Support Materials for Artists
Professionally produced support materials provide the most effective presentation of the artist’s work to prospective clients and exhibition venues. Writing services include essays, artist’s statements, promotional cover letters, biographical summary, press releases, media releases and pitch letters. Catalogues and brochures with essays by important critics and independent curators, with accompanying color reproductions, provide the most impressive documentation.
Basic Art Writing Services Package for Artists: $2,500
Petite Essay: 500 words
Produced by an art writer and intended as a general description and short lively discussion of the work for use by the artist, gallery dealer or museum professional. Ideal for use on the web, or inclusion in promotional materials in support of an exhibition or event. (Not intended as a scholarly discourse but more as an introduction to the artist’s work.).
Artist Statement: 250 words
The artist’s statement is based on an interview with the artist and a review of their current work (the last 2-3 years). An art writer from Katharine T. Carter & Associates will interview the artist by telephone, conduct research (placing the artist’s work on both an art historical continuum and in a contemporary context) and prepare an objective and highly descriptive statement.
Artist Biographical Summary: 1 page
Katharine T. Carter & Associates summarizes the overall career accomplishments of the artist in the areas of exhibitions, reviews, collections, honors and grants, education, and travel related life experience in an artist biographical summary. Its purpose is to communicate that the artist is “substantial and significant.” The biographical summary is a necessary component to the press package or can be used in lieu of a formal resume.
Press Release/ E-Release: 1 pages
Two-page press releases are created in conjunction with an exhibition, event or award. The press releases are written by a public relations professional and are designed to maximize impact of the career opportunity for the artist.
Expanded Art Writing Services Package for Artists: $3,000
750-word Critic’s Catalogue Essay
Promotional Cover Letter for Non-profit, Commercial and Media
Katharine T. Carter & Associates composes effective, market-directed, and “personalized” cover letters to assist the artist in the professional presentation of their materials. These cover letters target venues or areas that are appropriate for the artist’s work 1) non-profits and museums 2) commercial galleries and corporations, and 3) critics ad reviewers, both general media and art specific. The focus of the letter is to encapsulate pinnacle achievements in a career so that the reader will carefully review all materials submitted. The close of the cover letter will set a series of events into motion that will stimulate a follow-up situation.
2-Page Press Release and Releases for Radio & Television: 30 second & 60 second spots