Public Relations and Promotional Services Package
The Public Relations and Promotional Services Package is designed to increase name recognition and potential for media coverage for the artist. The campaign is coordinated in support of exhibition/s in the not-for-profit sectors or for-profit commercial sector. The service is tailored to the needs of an individual artist’s exhibition. Effective and attractive promotional materials are developed for high-level impact with the media within a specified geographic region and nationally. Public relations professionals work with the artist and exhibition venue to create a targeted public relations and promotional campaign culminating in maximum visibility.
Services include the writing of all press materials and online marketing materials by Associate critics and marketing professionals, assembly of all essential elements of the press kit and supporting materials, identifying media opportunities locally and nationally, as well as email follow-up. Campaigns are directed toward the art press, including art writers, art critics for newspapers, art/cultural publications, special publications and subjects related to the artist’s work, glossy consumer magazines, newsletters, radio and television when appropriate, free listings, daily and weekly newspapers, and feature article writers on larger circulation newspapers, as well as internet and blog opportunities. The artist may elect to include local and regional art professionals, corporations and businesses and patrons of the arts in their community and is responsible for providing contact information based on defined goals. Extensive follow-up, including email blasts and personal telephone contact is provided to each client. Minimum lead time is 2 months and services are provided through the ending date of the exhibition.
A full-service public relations and promotional services package includes two page press release, one-page e-release, (a condensed version of the general press release), e-release for 30 and 60 second radio/TV spot; pitch letters to art press and art writers, general press, and radio and television, and a short form bio to use in follow-up communication with press, curators and collectors; 30-60 second radio/TV spot, and pitch letters to art press and art writers, general press and radio and television. Also included is the development of online marketing materials specially tailored to appropriate media contacts, and a short form bio to use in follow-up communication with press, curators and collectors.
Public Relations and Promotional Services 3 Month Package: E-release/e-blast and multiple on-line campaign available through Katharine T. Carter and curcioprojects/Robert Curcio to over 2,000 opportunities in the tri-state area to include free listings, collectors, art patrons, consultants, corporations, art writers and critics, general press, curators in the non-profit sector, galleries, blogs and internet magazines: $7,500; 8 weeks lead required.