Design and Production of Catalogues
Catalogues and similar promotional materials provide high quality marketing tools for both artists, exhibiting institutions and galleries. These are also considered necessary for establishing direct sales and representation. For museums and educational institutions, exhibition catalogues provide all the standard expository and educational information necessary to fully document a professional artist’s background and exhibition contents. For art businesses, a catalogue describing and promoting the identity of the gallery and its stable of artists or its art services is essential for establishing credibility for artists who are looking for reputable representation; collectors looking for a well-respected gallery and artists. For art consultants, print pieces dramatically document and describe things such as corporate placements and commissions.
All artists working with Katharine T. Carter in higher level museum placement services are required to have a catalogue produced by the company. Full color catalogues are designed by a professional New York design firm, with essays by New York critics, in six page formats, 8.5 x 12″. Artists must provide digital files of work to be featured in the catalogue. Production of the catalogue with 750-word critics’ essay requires a full 3-months lead-time.